Welcome To The Freedom Formula!

Practices Posts

Nov. 21, 2023

Scaling Quickly with Costa of Costa 10-Minute Oil Change

Costa Kapothanasis, the visionary behind Costa 10-Minute Oil Change, has successfully scaled his oil change franchise to over 50 locations and is well on his way to 100+ locations. To say this guy is an inspiration to me would be an understatement.…

View more
Nov. 1, 2023

4 Absolute Worst Businesses to Start in 2023 and Beyond

Now, I’m not usually a negative person and I don’t usually like to talk about the “worst” businesses. The reality is most business models can work depending on what your goals are, and everyone has different goals. That said…

View more
Sept. 7, 2023

The Power of Unscalable Marketing for Your Remote Local Business

Marketing is one of my favorite topics, especially when it comes to remote local businesses. I’m a total nerd when it comes to this kind of stuff. But, if I’m being honest, I recently realized that I messed up on a lot over the past cou…

View more
July 20, 2023

Taking Your Home Service Biz to the Next Level with Dan Kats of Shorely Clean

I’ve recently started doing coaching calls live on the Remote Local Podcast. As a part of this series, I recently sat down with Dan Kats of Shorely Clean, a local cleaning business. I met Dan on Twitter and have been quietly watching from the…

View more
July 6, 2023

SEO for Dummies

Search engine optimization, or SEO, is the key to ranking on Google.  I recently went through the process of changing out our SEO provider here at MaidThis, and I feel like I interviewed dozens of other vendors before making my decision. I le…

View more
June 22, 2023

Top Marketing Tactics in 2023 (Paid, Free, Semi-Free)

Marketing is an essential aspect of any business, and it’s something that we put a lot of time and effort into here at MaidThis. As we navigate the current market trends, we’ve come across a big issue that’s happening right now: G…

View more
May 12, 2023

Neighborhood Blitz: A Hyper-Targeted Local Marketing Tactic

Marketing is an essential part of any business. But with the rise of digital marketing, it has become increasingly challenging to achieve brand recognition and increase sales, particularly for home service businesses. One marketing tactic that can …

View more
March 1, 2023

5 New Marketing Tactics to Survive a Looming Recession

If you’ve noticed changes in your lead flow recently, you’re not alone. My remote local cleaning business MaidThis has felt it — and it could be because of a myriad of reasons: the economy, tech layoffs, a lot of fear going around …

View more
Dec. 8, 2022

The Importance of Marketing When Scaling Your Business

My podcast co-host and friend Johnny Robinson AKA @SqueegeeGod has an e-learning business called Home Services Academy. HSA teaches folks how to start their own remote local businesses. He has successfully scaled it, and I wanted to pick his brain …

View more
Nov. 17, 2022

Using Israeli Special Forces Tactics to Help You Deal with Risks in Life and Business

I met former Israeli Special Forces soldier Itamar Marani in Thailand a couple of years ago. He knows everything there is to know about risks, danger, and how to analyze things.  One thing we talked about in-depth was how to properly analyze r…

View more
Sept. 1, 2022

4 Marketing Tactics for Your Local Services Biz to Help You Earn an Extra $10k Today

Marketing is a job that's never done. There's always something that can be optimized or introduced or tried for the first time, knowing it might fail. What's important to realize is that in local services particularly, a lot of small operators are p…

View more
July 28, 2022

Hiring Remote Workers: 3 Things to Keep In Mind

I recently had the chance to sit down with Dan Andrews, one of the brains behind Dynamite Jobs, an amazing remote job board. He's also the host of the Tropical MBA podcast (which, if you aren't already listening to, do it already!). Our conversation…

View more
July 14, 2022

Optimize Your Personal Life with These 8 Pillars

A few years ago I was pretty content with how my business was systematized. I had put EOS Lite in place, I was happy with the people in my business, and I had a clear path ahead of me. I knew what I needed to grow the company. But my personal life…

View more
May 19, 2022

Run Your Business on Autopilot Using EOS Lite

If you haven't read Gino Wickman's legendary book Traction, stop reading this for a moment, buy it, then come back here and keep reading. Once you've read it, you get a sense of just how much simpler it can be to run a company, and how much more pow…

View more
April 7, 2022

Tips for Acquiring Local Businesses

As you grow your Remote Local business, you may find opportunities to grow through acquisition.  While this can sound exciting, remember Warren Buffet's advice to be fearful when others are greedy.  Let's start the process with the homewor…

View more
March 10, 2022

How to Deal With Angry Customers

So, like everyone else, I used to dread dealing with angry customers. Until I realized that dealing with them effectively wouldn’t just be a plus for my business, but would be a life skill…a superpower. Now I preach about it all the t…

View more
Feb. 24, 2022

Remote Local Hiring Tips Part 3: You're Hired!

If you haven't already read part 1 and part 2 of this series, go back there first to get the most out of this final installment! So you've prioritized hiring, you've put together job ads that promote your culture and stand out from the rest of the …

View more
Feb. 17, 2022

Remote Local Hiring Tips Part 2: Where to Post Your Job Ad

In my last article in this series I made the case for the mindset that you need when creating and filling your hiring funnel. In this article I'll discuss five places we often use here at MaidThis Franchise, to great success. Websites Indeed Inde…

View more
Feb. 10, 2022

Remote Local Hiring Tips Part 1: Mindset

One of my more popular, "Wait, what?" reactions from fellow entrepreneurs is when I talk about spending equally on both customer and hiring funnels.  But I really believe this.  Let me explain. There's So Much to Lose $4000.  That's…

View more
Feb. 3, 2022

Dump Your Limiting Beliefs

One of the fascinating things about limiting beliefs is that they aren’t immediately obvious.  They are woven into ways of thinking that run between conscious, subconscious, and unconscious frames of thought and can often go all the way b…

View more
Dec. 16, 2021

Not Letting Emotions Make Business Decisions

So recently I got really pissed off about a business transaction and rather than just waste that emotion, I jotted down a few notes to share, because it was just as much a teachable moment for me as it might be for anyone else. My main day-to-day a…

View more
Dec. 9, 2021

Make an Impact with Social Media

So, I haven’t been too big into social media in the past.  I’m not one of those “too cool to have a Facebook” people.  I just wasn’t really posting much because it felt...awkward.  I think part of that w…

View more
Nov. 11, 2021

A Simple Secret to Level Up Your Business and Lifestyle

I’ve recently come to have a greater appreciation for Batman thanks to this tweet.  The reality is that Batman, like any startup business owner, had to build his skills from scratch.  What he needed for the first part of his journey …

View more
Sept. 24, 2021

Zen Not Hustle

In Episode 15 of the podcast David said:  If you don't have ten minutes a day to meditate, you need two hours." I'm sure many of you have heard a variant of this quote before and some, like me, just laughed.  That's because the idea …

View more