In this episode, Neel chats with Charles Thurston, COO of Wisdom Senior Care, discussing the intricacies of the in-home senior care industry. Charles shares his journey from business management to franchising, the differences between non-medical and medical care, effective marketing strategies targeting both seniors and their children, the challenges of finding and training caregivers, and insights into the financial aspects of running a senior care franchise. The conversation highlights the personal nature of senior care and the importance of building trust with clients.
Takeaways
- Wisdom Senior Care has been operating since 2006.
- Non-medical care includes companionship, bathing, grooming, and meal preparation.
- Marketing strategies have shifted to target the children of seniors.
- Building relationships with clients is crucial in senior care.
- Training caregivers is essential for quality service delivery.
- The in-home care model faces challenges in labor recruitment and retention.
- Franchisees must learn to network effectively in their communities.
- The average revenue for a senior care franchise can reach up to $3 million.
- Long-term relationships with clients can lead to sustained business growth.
Thanks for tuning in!
If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content.
Want to stay connected? Follow me on social media for updates and behind-the-scenes insights:
➙ Visit www.maidthisfranchise.com
➙ Instagram: @neelbparekh
➙ X (Twitter): @neelbparekh
Follow Charles and Wisdom Senior Care:
➙ LinkedIn: https://www.linkedin.com/in/charles-thurston-cfc/
➙ IG: https://www.instagram.com/charlesthurston_/#
➙ Facebook: https://www.facebook.com/charles.thurston.71
