As the simple days of "turn on LSA and watch the leads roll in" seems to recede into the distance, those willing to put in the work on community marketing are going to win.
Neel shares some tactics he's employed to success, allowing you to get brand visibility and cash in on people in the neighborhood who need your services, including:
- EDDM, a USPS postcard service allowing you to blanket a community
- Yard signs, an easy way to get visibility over a weekend
- Doorhangers, one more opportunity for people to see your brand
Neel also talks about the specific things you should say on your postcards and yard signs, helping you to win leads based on different needs.