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Practices Posts

Nov. 21, 2023

Scaling Quickly with Costa of Costa 10-Minute Oil Change

Costa Kapothanasis, the visionary behind Costa 10-Minute Oil Change, has successfully scaled his oil change franchise to over 50 locations and is well on his way to 100+ locations. To say this guy is an inspiration to me would be an understatement.…

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Nov. 1, 2023

4 Absolute Worst Businesses to Start in 2023 and Beyond

Now, I’m not usually a negative person and I don’t usually like to talk about the “worst” businesses. The reality is most business models can work depending on what your goals are, and everyone has different goals. That said…

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Sept. 7, 2023

The Power of Unscalable Marketing for Your Remote Local Business

Marketing is one of my favorite topics, especially when it comes to remote local businesses. I’m a total nerd when it comes to this kind of stuff. But, if I’m being honest, I recently realized that I messed up on a lot over the past cou…

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July 20, 2023

Taking Your Home Service Biz to the Next Level with Dan Kats of Shorely Clean

I’ve recently started doing coaching calls live on the Remote Local Podcast. As a part of this series, I recently sat down with Dan Kats of Shorely Clean, a local cleaning business. I met Dan on Twitter and have been quietly watching from the…

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July 6, 2023

SEO for Dummies

Search engine optimization, or SEO, is the key to ranking on Google.  I recently went through the process of changing out our SEO provider here at MaidThis, and I feel like I interviewed dozens of other vendors before making my decision. I le…

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June 22, 2023

Top Marketing Tactics in 2023 (Paid, Free, Semi-Free)

Marketing is an essential aspect of any business, and it’s something that we put a lot of time and effort into here at MaidThis. As we navigate the current market trends, we’ve come across a big issue that’s happening right now: G…

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May 12, 2023

Neighborhood Blitz: A Hyper-Targeted Local Marketing Tactic

Marketing is an essential part of any business. But with the rise of digital marketing, it has become increasingly challenging to achieve brand recognition and increase sales, particularly for home service businesses. One marketing tactic that can …

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March 1, 2023

5 New Marketing Tactics to Survive a Looming Recession

If you’ve noticed changes in your lead flow recently, you’re not alone. My remote local cleaning business MaidThis has felt it — and it could be because of a myriad of reasons: the economy, tech layoffs, a lot of fear going around …

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Dec. 8, 2022

The Importance of Marketing When Scaling Your Business

My podcast co-host and friend Johnny Robinson AKA @SqueegeeGod has an e-learning business called Home Services Academy. HSA teaches folks how to start their own remote local businesses. He has successfully scaled it, and I wanted to pick his brain …

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Nov. 17, 2022

Using Israeli Special Forces Tactics to Help You Deal with Risks in Life and Business

I met former Israeli Special Forces soldier Itamar Marani in Thailand a couple of years ago. He knows everything there is to know about risks, danger, and how to analyze things.  One thing we talked about in-depth was how to properly analyze r…

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