Practices Posts

Costa Kapothanasis, the visionary behind Costa 10-Minute Oil Change, has successfully scaled his oil change franchise to over 50 locations and is well on his way to 100+ locations. To say this guy is an inspiration to me would be an understatement.…

Now, I’m not usually a negative person and I don’t usually like to talk about the “worst” businesses. The reality is most business models can work depending on what your goals are, and everyone has different goals. That said, I can’t help but notic…

Marketing is one of my favorite topics, especially when it comes to remote local businesses. I’m a total nerd when it comes to this kind of stuff. But, if I’m being honest, I recently realized that I messed up on a lot over the past couple of years…

I’ve recently started doing coaching calls live on the Remote Local Podcast. As a part of this series, I recently sat down with Dan Kats of Shorely Clean, a local cleaning business. I met Dan on Twitter and have been quietly watching from the wings…

Search engine optimization, or SEO, is the key to ranking on Google.  I recently went through the process of changing out our SEO provider here at MaidThis, and I feel like I interviewed dozens of other vendors before making my decision. I learned…

Marketing is an essential aspect of any business, and it’s something that we put a lot of time and effort into here at MaidThis. As we navigate the current market trends, we’ve come across a big issue that’s happening right now: Google Local Servic…

Marketing is an essential part of any business. But with the rise of digital marketing, it has become increasingly challenging to achieve brand recognition and increase sales, particularly for home service businesses. One marketing tactic that can …

If you’ve noticed changes in your lead flow recently, you’re not alone. My remote local cleaning business MaidThis has felt it — and it could be because of a myriad of reasons: the economy, tech layoffs, a lot of fear going around about a recession,…

My podcast co-host and friend Johnny Robinson AKA @SqueegeeGod has an e-learning business called Home Services Academy. HSA teaches folks how to start their own remote local businesses. He has successfully scaled it, and I wanted to pick his brain …

I met former Israeli Special Forces soldier Itamar Marani in Thailand a couple of years ago. He knows everything there is to know about risks, danger, and how to analyze things.  One thing we talked about in-depth was how to properly analyze risk.…

Marketing is a job that's never done. There's always something that can be optimized or introduced or tried for the first time, knowing it might fail. What's important to realize is that in local services particularly, a lot of small operators are p…

I recently had the chance to sit down with Dan Andrews, one of the brains behind Dynamite Jobs, an amazing remote job board. He's also the host of the Tropical MBA podcast (which, if you aren't already listening to, do it already!). Our conversation…

A few years ago I was pretty content with how my business was systematized. I had put EOS Lite in place, I was happy with the people in my business, and I had a clear path ahead of me. I knew what I needed to grow the company. But my personal life…

If you haven't read Gino Wickman's legendary book Traction, stop reading this for a moment, buy it, then come back here and keep reading. Once you've read it, you get a sense of just how much simpler it can be to run a company, and how much more pow…

As you grow your Remote Local business, you may find opportunities to grow through acquisition.  While this can sound exciting, remember Warren Buffet's advice to be fearful when others are greedy.  Let's start the process with the homework for any …

So, like everyone else, I used to dread dealing with angry customers. Until I realized that dealing with them effectively wouldn’t just be a plus for my business, but would be a life skill…a superpower. Now I preach about it all the time!  Here’s …

If you haven't already read part 1 and part 2 of this series, go back there first to get the most out of this final installment! So you've prioritized hiring, you've put together job ads that promote your culture and stand out from the rest of the …

In my last article in this series I made the case for the mindset that you need when creating and filling your hiring funnel. In this article I'll discuss five places we often use here at MaidThis Franchise, to great success. Websites Indeed Inde…

One of my more popular, "Wait, what?" reactions from fellow entrepreneurs is when I talk about spending equally on both customer and hiring funnels.  But I really believe this.  Let me explain. There's So Much to Lose $4000.  That's what we've cal…

One of the fascinating things about limiting beliefs is that they aren’t immediately obvious.  They are woven into ways of thinking that run between conscious, subconscious, and unconscious frames of thought and can often go all the way back to chil…

So recently I got really pissed off about a business transaction and rather than just waste that emotion, I jotted down a few notes to share, because it was just as much a teachable moment for me as it might be for anyone else. My main day-to-day a…

So, I haven’t been too big into social media in the past.  I’m not one of those “too cool to have a Facebook” people.  I just wasn’t really posting much because it felt...awkward.  I think part of that was due to having worked in the corporate worl…

I’ve recently come to have a greater appreciation for Batman thanks to this tweet.  The reality is that Batman, like any startup business owner, had to build his skills from scratch.  What he needed for the first part of his journey wasn’t what he n…

In Episode 15 of the podcast David said:  If you don't have ten minutes a day to meditate, you need two hours." I'm sure many of you have heard a variant of this quote before and some, like me, just laughed.  That's because the idea of taking …