Welcome To The Diary of a Franchise!

Videos

June 15, 2026

A key part of growing local services businesses: community marketing; get out there and meet people

View more
June 15, 2026

Cleaning companies that are owned by private equity don't have their founders around anymore.

View more
June 14, 2026

The "Big 3" Cleaning companies were founded in the 1970s and the founders are long gone

View more
June 12, 2026

Bricks & Tires: Why MaidThis costs $100k less to start than Molly Maids, The Cleaning Authority, etc

View more
June 12, 2026

Don't worry about the "best franchise" ... instead think about the franchise that best fits you.

View more
June 11, 2026

MaidThis offers 1st time entrepreneurs a chance to spread their wings...but with guardrails in place

View more
June 8, 2026

A lot of cleaning companies focus on residential and "commercial light." MaidThis also adds Airbnbs.

View more
June 7, 2026

The $100k difference between MaidThis and other franchises like Molly Maid and Merry Maid, etc.

View more
June 1, 2026

MaidThis Franchise Kaizen Monthly Update - May 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
April 30, 2026

MaidThis Franchise Kaizen Monthly Update - April 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
April 29, 2026

MaidThis Franchise Kaizen Monthly Update - April 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
April 15, 2026

Don’t Buy a Cleaning Franchise Until You Watch This {FULL GUIDE)

Don’t Buy a Cleaning Franchise Until You Watch This. {FULL GUIDE) That's the question. And I'm going to give you the honest answer — with raw data, straight from the FDDs, no spin. Here's the awkward part: my name is Neel Parekh. I'm the founder of MaidThis, one of the…

View more
April 15, 2026

MaidThis Location Shuts Down: Exit Interview with Megan from MaidThis Richmond

In this candid exit interview, we sit down with Megan, former owner of MaidThis Richmond, to discuss her journey, challenges, and key takeaways from running a remote cleaning franchise.

View more
March 31, 2026

MaidThis Franchise Kaizen Monthly Update - March 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
Feb. 27, 2026

MaidThis Franchise Kaizen Monthly Update - February 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
Feb. 5, 2026

MaidThis Franchise Kaizen Monthly Update - January 2026

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
Jan. 4, 2026

MaidThis Franchise Kaizen Monthly Update - December 2025

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
Dec. 29, 2025

MaidThis Franchise Case Study: Breanna Bertschinger from MaidThis Milwaukee

Stephen chats with Breanna, co-owner of MaidThis Milwaukee. Breanna shares her journey as a franchisee of MaidThis, detailing her transition from healthcare to entrepreneurship. She discusses the importance of community marketing, the challenges she faced, and how she adapted to a new lifestyle while managing her business remotely. Breanna emphasizes…

View more
Dec. 26, 2025

MaidThis Franchise Case Study: Hailey Markway

Hailey of MaidThis East Tampa sat down and talked about the real experiences of several MaidThis franchisees as she reflects on her journey and share insights from her time at MaidThis Live in Tampa 2025. We ask her about the event, her expectations, and how being part of the MaidThis…

View more
Dec. 22, 2025

MaidThis Franchise Case Study - Marie and Ted

Marie and Ted of MaidThis Milwaukee sat down and talked about the real experiences of several MaidThis franchisees as they reflect on their journey and share insights from their time at MaidThis Live 2025 in Tampa. We ask them about the event, their expectations, and how being part of the…

View more
Dec. 8, 2025

MaidThis Franchise Case Study - Sean and Breanna

Sean and Breanna of MaidThis Milwaukee sat down and talked about the real experiences of several MaidThis franchisees as they reflect on their journey and share insights from their time at MaidThis Live 2025 in Tampa. We ask them about the event, their expectations, and how being part of the…

View more
Dec. 1, 2025

MaidThis Franchise Case Study: Julius Taylor

Julius of MaidThis Carmel-Fishers sat down and talked about the real experiences of several MaidThis franchisees as he reflects on his journey and share insights from his time at MaidThis Live in Tampa 2025. We ask him about the event, his expectations, and how being part of the MaidThis community…

View more
Nov. 25, 2025

MaidThis Franchise Kaizen Monthly Update - November 2025

This is one of the updates we post inside of our private Slack community for our franchisees. It showcases all the cool stuff we're working on for them. We post this monthly to keep everyone updated. Kaizen is a Japanese proverb which means "anything which can be improved, deserves to…

View more
Nov. 24, 2025

MaidThis Franchise Case Study - Matt and Courtney

Matt and Courtney of MaidThis Chattanooga and Cincinnati sat down and talked about the real experiences of several MaidThis franchisees as they reflect on their journey and share insights from their time at MaidThis Live 2025 in Tampa. We ask them about the event, their expectations, and how being part…

View more