Welcome To The Freedom Formula!

Episodes

April 19, 2023

96. Coaching Call Series: The Power of Niching Down, with Austin of D…

In another of his coaching series, in which he offers free coaching on a specific problem, Neel chats with Austin, owner of Denver's Dalmaidtion Cleaning , a residential cleaning service with a focus on pet owners. Neel and A...

Episode page
April 12, 2023

95. Little-Known Business Path to a US Visa and Finding the Perfect F…

In this episode Neel and sits down with Patrick Findaro , author of How to Buy a Franchise: Employee to Entrepreneur in 12 Weeks and owner at VettedBiz.com Patrick hosts a podcast, Franchise Findings , in which he talks about...

Episode page
April 5, 2023

94. Coaching Call Series: When to Expand to a Second City

In this first of a new series in which he offers free coaching on a specific problem, Neel chats with Gordon, a new cleaning services business owner, about why he decided to start franchising. Gordon was also interested in ex...

Episode page
March 29, 2023

93. Neighborhood Blitz: HYPER Target Neighborhoods and Crush Local Ma…

As the simple days of "turn on LSA and watch the leads roll in" seems to recede into the distance, those willing to put in the work on community marketing are going to win. Neel shares some tactics he's employed …

Episode page
March 22, 2023

92. Prepare Now for the Next Season In Your Business

In another installment of "fighting traffic by dropping knowledge" Neel shares some thoughts on how to deal with seasonality in your business, whether that's a season of the year or a financial season, like a recession. Neel ...

Episode page
March 15, 2023

91. Slow and Fast Travel: A Conversation with Bunty SomRoy of Red Pin…

In this episode Neel has a conversation with Bunty SomRoy . In 2016 Bunty left the US to try to find a way in to the digital marketing world and spent three years living in Thailand and Indonesia, nose to …

Episode page
March 7, 2023

90. Start a Remote Local Biz in Your Hometown or Elsewhere?

Even though the word "remote" is part of a "remote local" business, that doesn't mean you have to start it remotely. In this episode Neel makes arguments for both sides, for starting a remote local business in your hometown a...

Episode page
Feb. 22, 2023

89. Community Marketing Using Facebook Groups, with PJ McGeary of Arb…

In this episode Neel interviews PJ McGeary of Arbor Trail Cleaning . PJ has had a lot of success using Facebook groups to get the word out about his cleaning business and shares his tactics and ideas, including: - the …

Episode page
Feb. 15, 2023

88. State of the union for remote local businesses

In this episode Neel and Johnny discuss what they've been seeing on the ground for Remote Local Businesses: - What's happening with Google Local Service Ads (LSA) and how to guard against big swings with them - The power of …

Episode page
Feb. 8, 2023

87. 5 New Marketing Tactics to Survive a Looming Recession (and Googl…

As Google tweaks its algorithm and its Local Services ads to deal with AI-created content, you might need to find new ways of reaching customers. In this episode Neel shares five avenues he's exploring right now (and are work...

Episode page
Feb. 1, 2023

86. 5 Easy Side Hustles To Make an Extra $500 a Month

In this episode Neel offers five different side hustles with low barriers to entry and low cost to startup. While he understandably gives a plug for residential cleaning (hey, if it works, it works) he also shares: - Vending ...

Episode page
Jan. 25, 2023

85. Inside Tips on Google My Business and Local Services SEO with Dan…

In the episode Neel sits down with Daniel Thompson of Salt Water Digital . Daniel has been in SEO for many years and took some time to share some insights into SEO for local services businesses, like: - Why Google …

Episode page
Jan. 18, 2023

84. I Spent $50,000 on Business Coaching So You Don't Have To

When you pay for someone else's experiences you can move farther and faster than you would have on your own, allowing you to leapfrog the competition. In this episode, Neel shares a few of the key practices he's gotten throug...

Episode page
Jan. 11, 2023

83. How I Will Increase Sales by $300k This Year

During a break from the Conquer Summit Neel took a few moments to share some tactics he plans to implement to push his sales up at the MaidThis location in California this year. One of the pain points driving this …

Episode page
Jan. 3, 2023

82. Staffing Needs as You Grow Your Remote Local Business from 0 to $…

In this episode Neel and Johnny talk about the different hires you need to make as you grow your remote local business. They discuss: - the first hire you make and what areas they need to help with - how …

Episode page
Dec. 27, 2022

81. Weh'yee

On this episode, Neel sits down with Weh'yee Barkon of Internally , a firm that helps connect organizations with talented people in Africa. Neel and Weh'yee discuss: - the lack of opportunities available to well-educated, mul...

Episode page
Dec. 14, 2022

80. Johnny & Neel Top Books in 2022

In this episode Neel and Johnny share three books that they enjoyed reading in 2022. — They both show love for Alex Hormozi's $100M Offers, which they've mentioned multiple times on the pod this year. — Johnny mentions his te...

Episode page
Dec. 7, 2022

79. A Short List of Business Ideas (Feel Free to Take!)

Neel recently moved a lot of stuff into Notion. One of those things was an ongoing list he keeps of business ideas. In this episode he shares a few of them and why he thinks they might be good bets, …

Episode page
Nov. 30, 2022

78. Scaling Marketing, Sales, and Operations: A Look Inside a Fast-Gr…

In this episode Neel and Johnny discuss in detail what it's been like for Johnny to scale Home Services Academy. They chat about: — The importance of marketing and sales being in sync, particularly in the early days of the …

Episode page
Nov. 23, 2022

77. Using Israeli Special Forces Tactics to Help You Deal with Risks …

Some years ago Neel met Itamar Marani , a former Israeli Special Forces soldier, who in the course of conversations shared risk analysis and mitigation tactics he had been taught. This includes looking at the magnitude, immed...

Episode page
Nov. 16, 2022

76. Motorcycling Through Africa While Running a Remote Local Biz, an …

It's a bit of a switch up this week, as I get interviewed by Chase Warrington of the About Abroad pod. For those who get my newsletter or listen to the pod regularly, this episode will be a great summary …

Episode page
Nov. 9, 2022

75. Great Countries to Find Remote Talent

In this episode Neel shares his experience of hiring and working with dozens of remote team members since 2013. He shares: — Which platforms you can use to find remote talent (Upwork, Dynamite Jobs, We Work Remotely) — What c...

Episode page
Nov. 2, 2022

74. Who Should NOT Go into Entrepreneurship

In this episode Neel and Johnny answer the question: "Should everyone go into entrepreneurship?" (Short answer: No.) Entrepreneurship has been so glamorized lately that it's made to seem that everyone can and should be an ent...

Episode page
Oct. 26, 2022

73. Scaling with Partnerships and Extreme Outsourcing, with Jon Matzn…

In this episode Neel sits down with Jon Matzner to talk about his journey to small business ownership and eventually a type of franchising Jon calls "affiliating." Jon bought a garage upgrade business and grew it really quick...

Episode page