10
Aug. 9, 2023
As Neel looks back on previous years, he knows he's spent too much time focusing on the "scaling" aspect of marketing. In this episode, he goes the other way, talking about marketing that doesn't scale, but delivers big results, including: - Apartment Complex Infiltration: just as stealth as it sounds, but is all about quietly building relationships - Neighborhood Blitz - Networking groups, i.e. becoming the "go-to" among a group of fellow business owners Neel notes that this kind of non-scalabl...